I recently read this article about how Twitter has matured as a social network.
It surprises me that Twitter is so quickly dismissed as a useful social networking tool for veterinary practices! Particularly the search functionality alone makes it an amazing marketing tool. Not to mention it's a powerful way to promote yourself as a consultant or blogger.
I would love to hear from the VetVine community on this topic. If you're not on Twitter, why not? Maybe I can help address your concerns with the network. If you are on Twitter, feel free to share your success or failure stories.