Many of our good recommendations don't quite hit the mark with our clients and the consequence is that their pets go home with no treatment. This is often times due to a (perceived) lack of confidence or the inability to convey a relatable story to the pet owner - something they can personally identify with and understand.
Dr. Greenfield told us that this presentation is one of his favorites! His discussion includes:
- The 'what, how and why' and how that relates to decision making
- A review of Aristotle's Theory of Persuasion and how that applies to pet care professionals
- How to tell a story that clients can relate to
- How the veterinary team as a whole can benefit from this paradigm shift in speaking with clients
Running time: 57 mins
Approved for 1 hour of CE credit by AAVSB RACE and NY State
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