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VetVine Client Care

Most veterinary and pet care professionals receive very little training or guidance when it comes to developing their communication skills. People who possess the "gift of gab" may have an advantage in artfully communicating with others, but when it comes to breaking bad news ... all of us can feel challenged to meet the moment and communicate both effectively and with compassion. The good news is that this can be learned and developed just like any other skill.
When it comes to delivering difficult news about a pet (e.g. a bad diagnosis or poor prognosis), a wide variety of factors can come into play that can impact the perception of the pet's owner(s) as well as every other individual involved in the situation. The way that we leave our client feeling can have significant implications about the decisions they make and the future of our relationship with them. These tips from Stephanie Langston, PhD can serve as a guide for veterinary professionals. Learn more on how to ensure that these interactions are productive and how to effectively meet the needs of all involved in Delivering Difficult News.