Women are usually in charge of family health matters, whether it’s for their two-legged or four-legged family members.  Women are often the ones driving the decision making.  What can you do to attract, retain, and get more business from your female clients?   Find out in this webinar with marketing to women specialist Holly Buchanan.

In this webinar you’ll learn:

• The top three reasons why you lose a sale to a woman
• The differences in how men and women make decisions and respond to advertising messages
• What women want from their visits to the veterinarian's office – what delights them and turns them off
• Your online presence and how to create a more effective website, email and social media strategy
• The power of referrals and how to get more of them

Holly Buchanan Bio

Holly Buchanan is the head of Buchanan Marketing LLC, a consultancy specializing in marketing and selling to women.  She has worked with hundreds of clients including Pfizer, Waterford, Genworth Financial, TD Wealth, GE Healthcare, and HP.  Holly is the co-author of The Soccer Mom Myth – Today’s Female Consumer:  Who She Really Is, Why She Really Buys

Holly Buchanan helps companies increase their bottom line by being more successful in attracting, marketing to and selling to women.

Sponsored by

Approval pending for 1 hour of CE credit for veterinarians and technicians by the AAVSB RACE program, NY State and the NJVMA.  Method of delivery is online and non-interactive.

Be aware that some boards have limitations on the number of hours accepted in certain categories &/or restrictions on certain methods of delivery of CE.